What Is SEM?
SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.
Related SEM Synonyms & Acronyms
“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click) *
- PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
- CPC (cost-per-click) *
- CPM (cost-per-thousand impressions) *
- Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.
SEM For Beginners
Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks.
In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:
Each platform offers its own getting started guides and helpful tutorials. Another beginner resource is Google’s Insider’s Guide To AdWords (PDF).
Since the guide was last updated in 2008, the Google AdWords UI (user
interface) has changed, along with several features, but the guide may
still offer a useful introduction.
Pay Per Click Advertising Tips & Tactics
On Search Engine Land, we provide paid search advertising information and news in a variety of ways:- All PPC News & Articles includes verified product features and announcements from the major search advertising platforms covered by our editorial staff, plus expert analysis and real-world advice from our contributor network.
- How To: Paid Search is our section that is devoted to practical tips and tactics about paid search ads.
- Search Ads: Behavioral Targeting
- Search Ads: Contextual
- Search Ads: Domaining
- Search Ads: General
- Search Ads: Mobile Search
- Search Ads: Pay Per Call
- Search Ads: Video
More Search Marketing Resources
At our sister editorial site Marketing Land, we cover related topics in digital marketing, social and search based advertising, including:
- Search Marketing (SEO & PPC)
- Search Retargeting & Site Remarketing
- Display Advertising
- Mobile Marketing
- Paid Social Advertising
You can also learn beginner to advanced PPC techniques at our paid search marketing workshops and general sessions at our conference series, Search Marketing Expo.
Get SEM News & Advice Delivered To Your Inbox
Sign up for our weekly SEM and daily SearchCap newsletters to get the latest PPC news from our reporting team and from Search Engine Land, Marketing Land and other trusted sources all over the web.Resource By : http://searchengineland.com/guide/what-is-paid-search
9 comments:
You have shared great information on the search engine management and paid search management. Recently, heard of a best and famous Pay Per Click Advertising Management service and hired affordable one. They provided good service for my company and helped in promotion of my business.
Very awesome post thanks for sharing http://www.seonovel.com/high-da-pa-free-business-listing-sites-canada/
very helpful and best listing sites
Great information, Please write a PDF book on this topic, it will be good for reader and can also provide you some thing extra, Thanks.
Adobe Reader
Wow!!! it was really fantastic information nice share.I really enjoyed lot and gains lot of knowledge. Website Designing Companies in Bangalore | Web Designing Company in Bangalore | Web Development Company in Bangalore | Website Design Companies in Bangalore
Informative and interesting Blog! Beautifully written, as usual, I like the post. Thank you so much for nice sharing with us. Keep posting! Digital Marketing Company
Really great content keep posting learn a lot
vkreate
difference between html and html5
smo full form
ping submission
local seo
Google adword
coreldraw vs illustrator
school erp software
best pinging sites
web development in jaipur
Hello! Nice Blog!!
Thanks for sharing this wonderful article.
Its really helpful for me, waiting for a new more post.
Keep posting such great articles so that I gain from it.
SEO company coimbatore
digital marketing and web design company
Web Design Company Coimbatore
It's really very much informative post. The SEO company in Nerul has a team of experienced and knowledgeable professionals who can help you achieve your desired results.
Post a Comment