On-Page SEO Techniques To Rank On The First Page – 2017 Edition

Want to make your post keyword-targeted, SEO-optimized, and ready to drive more traffic?

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for?

If you answered “yes” to any of these, then you are about to learn the secrets of making your blog post keyword-targeted.

When it comes to optimizing a website or a blog post, there are two main factors at play:

On-page optimization

Off-page optimization

Today’s article will focus on on-page optimization, and I will be sharing lots of good on-page SEO techniques you should implement while working on optimizing your blog posts.

Now, let’s not confuse on-page SEO-optimization with onsite SEO-optimization.

Onsite SEO refers to the optimization of the entire website with things like sitemapping and setting permalink structures.
On-page SEO optimizes content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.

Why Do You Need On-Page Optimization?

Now, when some bloggers hear the term “SEO-optimized articles”, they think this is some kind of bad practice.

But it’s not only not bad, it’s necessary.

Here’s what Harsh had to say about his effort to recover from Google Panda:

Search engines are nothing but a set of algorithms. They look into various factors to rank your page for certain keywords. Now, we need to help search engines identify that target keyword from the post in order to make that post more relatable to readers.

Here is some food for thought:

• Why are you not ranking on the first page of search results?

Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.

So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.

Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.

Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.

Before you read more, I assume you know about keyword research and how to find keywords to target. If not, check out these posts:

• The Importance of Keywords in SEO: A Beginner’s Guide
• SEMRUSH Review: A SEM Tool to Research Competitors’ Keywords
• Best Keyword Research Tools For SEO: 2017 Edition

According to Searchmetrics, here are the latest search engine ranking factors:

Here is some food for thought:

• Why are you not ranking on the first page of search results?

Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.

So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.

Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.

Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.

Before you read more, I assume you know about keyword research and how to find keywords to target. If not, check out these posts:

• The Importance of Keywords in SEO: A Beginner’s Guide
• SEMRUSH Review: A SEM Tool to Research Competitors’ Keywords
• Best Keyword Research Tools For SEO: 2017 Edition

According to Searchmetrics, here are the latest search engine ranking factors:

4. Keyword Density

You should keep the keyword density around 1.5% percent with a mix of LSI keywords. But as Matt Cutts explains in the video below, there is no real magic formula.

Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.

Check out:

• Shattering The Myth About The Keyword Density Formula
• 5 Online Free Keyword Density Calculator Tools

5. Meta Tags

You should add a unique and relevant meta description with each blog post.

Again, you should use your use targeted keyword in the meta description, but don’t keyword spam your description. While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post.

With regards to meta keywords, Google has made it clear that they don’t care about them. But some search engines, like Bing, may still care a little.

. Images

Image optimization does help a lot in driving traffic from image searches.

Keywords in the “image title” and the “alt text” help to make your blog post more focused and targeted.

But more important than that:

Images create engagement.

And the more engaged a user is, the more likely they’ll stick around, thus increasing your overall rank.

But there’s one very important point to note. Large images will slow down your site, and having a slow loading site will decrease your Google rank. So it’s very important to:

• Compress images.
• Use a caching plugin.
• Use a CDN.

For more about how to speed up your site, check out:

• How Website Loading Speed Affects Usability & Solutions For Slow Loading Sites

For more on images, check out:

• 20 Awesome Tools For Creating Engaging Visuals
• 10 Absolutely Free Websites To Download Stock Images
• 5 Best WordPress Plugins For Finding Images From The Dashboard

7. Word Count Per Post

Blog posts that don’t have a lot of words typically don’t perform well on search engines. That’s because they’re usually seen as being “less informative”.

Ofcourse there are exceptions, but for a general information-based blog, creating posts with at least 500 words is pretty standard.  

It’s always better to be well-researched and overly informative than it is to not provide enough information. This is especially true if you’re targeting highly competitive keywords.

Suggestion: Analyze other posts for your target keyword and see how many words they have.

While there is no “official” count, longer posts tend to rank better because there is typically more information there. For instance, this post is over 2,000 words.

But be careful not to over do it.

For more on writing informative content, check out:

• How To Make A Content Marketing Strategy That Works!
• Content Marketing: 6 Essential Elements You Can’t Ignore
• Write A High-Quality Blog Post With These 6 Tips

8. Internal Linking

Place links to related posts from your blog inside of your blog posts.

Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site.

When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it.

Internal links that are relevant to the original post show search engines that you are providing extra information beyond what is being displayed in the content.

But make sure your interlinking is relevant and necessary.

For more on interlinking, check out:

• What Are The Top Benefits of Interlinking Your Blog Posts?
• 7 Commandments of Internal Linking that Will Improve Content Marketing SEO
• The Art Of SEO Interlinking

9. External Linking

Apart from linking to your own blog posts, it is a great idea to link out to external websites as well. Again, only do this if the information on the external website is relevant to the information in your post.

While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use a nofollow tag to avoid passing your link juice to potentially bad sites.

You should use dofollow links for trusted websites and nofollow links for those that are less trustworthy.

But somewhere authoritative like Wikipedia, or CNN, or a major player in your niche, will not only be trustworthy, they’ll likely have relevant content that your readers will love.

This will make your site appear more credible.

10. Write Engaging Content

You should write engaging content. Period.

If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail.

Your post should be a complete manual for that keyword. You should learn how to engage your audience in a way that works for them. Try asking your readers questions and answering them. Understand what they want to read, and then write that.

If you are unable to write engaging content, people will not spend much time on your blog, your bounce rate will increase, and your rankings will plummet.

For more on creating great content, check out:

• How To Write TOP Content If You’re Not A Native English Speaker
• How To Use Creative Writing Elements For A Better Blog
• 5 Little Known Secrets of Writing Compelling Blog Posts

On-Page SEO Checklist:

Here is a checklist you can use to make sure you are doing everything possible to rank higher in search engines.

Keyword placement:

• Keyword in title.
• Keyword in permalink.
• Keyword in first paragraph.
• Keyword in image alt tag.
• Use LSI keywords in body (use SEOPressor plugin to find related keywords).
• Use LSI keyword in H2 or H3.
• Shoot for around a 1.5% keyword density.

Other things:

• Remove all stop words from permalink.
• Add multimedia (video, slides, infographics).
• Minimum 500 words.
• Optimize images before uploading (compress and resize).
• Optimize page load speed.
• Create a meta title less than 65 characters.
• Create a meta description less than 150 characters.
• Internal links to related articles.
• Outbound links to relevant high-quality sites.

Other things not mentioned here:

• Make sure to add an image for Facebook, Twitter, etc.
• Make sure to have social sharing buttons either at the end or floating on the site of your post.
• Have related posts after each post to lower down bounce rate.

Things not to do:

• Don’t put more than one H1 tag (your post title is H1).
• Don’t repeat the same H2 and H3 tag. Read about heading tags for SEO.
• Don’t stuff keywords.

Things to focus on:

• Use your keyword in the post title.
• Use long tail keywords.
• If writing in an evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin.)
• Content length: The longer the content, the better it probably is. But don’t try to needlessly increase the content length.
• At the end of blog post, ask users to take action.

Here are the last year SEO trends by Midasmedia:

Resource By : https://www.shoutmeloud.com/on-page-seo.html

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10 Reasons You’re In An SEO Slump Right Now

When you have a business, having a website that many people visit is essential. You want to gain customers and build a reputation. Until now, your Google rankings were doing well. But recently you have noticed a slump in your search engine rankings.

What’s up with that?

First off, don’t panic.  It’s going to happen to everyone some point.

Here are ten common reasons why your rankings are going down. Notice anything that might be going on with your website?

1. You’re Too Focused On Keyword Rankings

Most recently, there’s been more of a shift towards using natural language in searches. People are typing or speaking whole sentences into the search engines. They aren’t using just a couple of keywords.

What’s the takeaway? Use a longtail SEO strategy. Once you implement a longtail SEO strategy, you’ll start to track the right data, and see the right results.

Source

If you’re just tracking the generic keywords, you may have to rethink your strategy because it may be outdated.

A user’s search signals their intent, which brings them further down your conversion funnel. Targeting phrases as opposed to keywords is a smart marketing move, not just some nifty SEO trick.

Source

People who are searching for you will be using new phrases or keywords. That means that you have to update your site with a new strategy for your keywords.

2. The Infamous Google Dance

It’s not unusual for website rankings to change from time to time. This can happen each day or it can even change based on user information, location, and many other variables.

Google is always testing the possible variables that it’s detecting by changing the search results. This is one reason why you shouldn’t focus heavily on certain rankings.

Your metrics dashboard probably gives you some nice digestible chunks of data.

But is this really the data you should be focusing on?

Maybe, but don’t get fixated on the daily changes. It’s going to happen.

The SEO agency you’re working with may be supplying you with ranking reports. However, if you’re checking specific rankings using a different software, you may find they’re completely different.

What changed?  Google did. SERP volatility happens all the time.

Source

Try to weather the storm, and see what happens when things calm down.

3. Your Website Has Changed

If you have launched a brand new design for your website, you should expect a drop in rankings. It doesn’t matter how you prepared for your launch and how you have improved the SEO on your website.

To minimize this ranking drop you should have the right 301 redirect plan. There have been companies who have lost their entire business because of not having the plan.

Source

Be sure that your new website’s optimized well before it is launched. But also understand that you will see a drop in your rankings, even if it’s temporary. As time goes by they will recover and it usually will happen in a month or two, and sometimes even faster.

Source

4. Your Website’s Not New Anymore

You launched a totally redesigned website and replaced your old one. Then you saw a drop in its rankings before they quickly rebounded.

Now you are noticing that they have gone down again. Or maybe you created a brand-new site, and after it was live for several weeks it was right on top of the search engine rankings before dropping down by a great deal.

This is also very common. You want to take a deep breath and invest in the best practices for SEO.  If you want rankings for the long term you will have to work for it.

5. Problems With Links

Many websites have a backlink problem.  There are two different problems that links can cause.  The first problem is having links of low quality.

But since the search engines started doing updates to stop spamming of search engines, websites that have a lot of links of low quality that are pointing their way are noticing that their rankings are dropping or even disappearing.

It’s important to clean up those unnatural links that point to a website if they are not being controlled by you and they’re harming your ranks.

Another problem with links is when you lose good links. If your rankings are dropping, you may be losing links of high quality. Maybe the webpages or websites disappeared, or your website’s link has been removed.

In many cases, losing great quality links can cause your rankings to plummet.

Source

No matter the problem, it’s important to always be earning links of high quality. This means that you should attract the links with great content.

Earn the links. Don’t build them.

This can be done by creating shareable and amazing content, or even content that is helpful.

6. You’re Not Updating Your Website Regularly

Above we discussed how you can build links that are of high quality and mentioned content.

One of the best ways that you can do that is through having a blog. There are plenty of blogging platforms so that you can choose one that you enjoy.

Here are four tips that you can use for updating your blog and keeping people coming to your site.

1. Create a regular schedule – Sit down and look at the types of content that you want to put on your blog. Whether you post daily or every other day, people want to know what to expect.  So it’s a good idea to choose a topic for every day you blog.  An example schedule could be as follows:

• Monday – Tip day, when you give your readers tips about your business. People always love free advice!
• Tuesday – Upcoming events day, when you tell your readers about what is coming up in your business, the world, or anything appropriate.
• Wednesday – Complementary business day, when you provide content that is related to your business but isn’t your business. For example, if you sell wedding dresses, write an article about choosing the right flowers.  It’s a great way to get more quality links to your website.
• Thursday – Featured product day, when you choose one of your products and feature it. Tell readers what it is, what it can be used for, who can use it, etc.  This will be a great setup for Friday.
• Friday – Special discount day. Offer a special discount, whether it’s for free shipping (if you don’t already offer it), a percentage off, or a free item with purchases. Most people get paid on Friday, so this is a great way to get sales. It’s also a good idea to keep it good for at least 24 hours, since you don’t know when someone gets home from work.

2. Don’t Make It all Sales – When you are watching television, you don’t want to watch a lot of commercials. So your blog visitors don’t want that either. Choose one or two days of the week to post a sales blog. Use the rest of the week for interesting and helpful information.

3. Read Your Comments – If your readers are commenting on your posts, read them and take them to heart. You never know when the information that a reader has written can be helpful.

4. Proofread Your Posts – Nothing turns someone off more than reading a post that is full of grammatical and spelling errors. Take some time and make sure that your posts read well.

A blog can be very helpful for both you and your readers.  Once you have stuck to a regular blog schedule you will have a large following because people will know what they can expect on a certain day.

7. Poor Hosting

If you have recently switched hosting providers, your hosting provider could be the source of the problem.

If you have hosting that is low quality or the loading slowly, your visitors aren’t going to be happy.  They will quickly close down your website, and that will be reflected in your rankings.

Faster websites get better results. Plus, they get way better conversion rates — a double whammy upside.

Source

Search engines will recognize the behavior of the visitors. If your site is slow, your SEO is going to suffer… It’s best if you choose a hosting provider that will give your visitors a fast experience.

Remember that cheaper isn’t always better.  You may be saving money on your hosting plan but you may also be paying for it in other ways.

8. Your Robots.txt Is Screwed

True story. A friend (in a different industry) called me one day in a total panic. “My SEO rankings are gone! I have like zero traffic to my website.”

I was like, “Calm down, man. Tell me what happened.”

“Nothing! My developer was making a few tiny changes a couple days ago, and now, look! It’s gone! No traffic! No nothing!”

While I was on the phone with him, I checked out the robots.txt. There it was:  The entire site blocked to web crawlers.

“Easy fix, man,” I told him. “Your robots.txt is screwed.”

Basically, his developer was making changes to the site. For some reason, he decided to prevent web crawlers from indexing the site while he did so. And then, he forgot to put set the robots.txt back to normal.

If you are having trouble with your rankings, take a look at your robots.txt file and look for any typos or accidentally blocked sections of the site.

Source

It’s an easy fix and can quickly solve your problem. This isn’t a tutorial on robots.txt, but you can find a good one at robotstxt.org. Be sure to check out Yoast’s helpful guide as well.

9. Your Competition Is Getting Smarter

Everyone has a website, and everyone’s getting smarter about search.

Every time another website comes online with the same keywords as your website, there’s a chance that your website is going to go down. It’s a never-ending cycle.

That’s why you’ve got to keep up with SEO trends, and also updates.

10. Google’s Updates Are Freaking Unpredictable

Google is always working hard to improve search algorithms. This is updated countless times every year by the wizards and engineers that Google employs.

Some updates can be disruptive and large. Others have a minor impact. You may recognize some of the wildlife that have made their mark on the SEO landscape.

Source

Conclusion

If you are having problems with your website’s rankings going down, it is likely due to one of the above reasons. Stay calm and see if you can find the problem. Once you understand what the problem is, you can fix it.

But this also brings up an interesting point. Are you too heavily invested in SEO as your main marketing channel? Does SEO make or break your business? You should seriously consider diversifying your marketing campaigns so that you don’t rely too heavily on SEO. Remember, you don’t have control of what the search engines do. You can only follow best practices.

Resource By : https://blog.crazyegg.com/2016/04/13/seo-slump

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5 On-Page SEO Techniques That’ll Boost Your Rankings (Checklist Included)

On page SEO is one of the most important processes you can use, not only for achieving better rankings but also for running successful Internet marketing campaigns.

Every SEO campaign has your website in focus and if it’s not properly optimized for both search engines and users, your chances of success are minimized.

Before getting into the details on which SEO techniques to use to improve your on-site SEO, let’s start with some basic terminology.

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What is Search Engine Optimization?

Search Engine Optimization or SEO in short, is a term that encapsulates everything you need to do to improve your website’s ranking position in the various search engines.

This includes configuration settings you can apply to your website (that’s on page SEO) and techniques you can use outside the boundaries of the website (that’s off page SEO).

What is On-Page SEO?

On-page SEO is the process of optimizing each and every web page of your site in order to rank higher in the Search Engine Results Pages (SERPS). On-Page SEO has to do with both technical SEO (titles, descriptions, urls etc) and the content of your web pages.

Your ultimate goal with on-page SEO, is to speak the ‘search engines language’ and help crawlers understand the meaning and context of your pages.

What is Off-Page SEO?

Off-page SEO is about link building and other signals you can give to search engines to convince them about the quality and usefulness of your website. Read what is off-page SEO for the exact details.

Is on-page SEO more important than off-page SEO?

To achieve maximum exposure in the search engines and keep your users happy you need both off-page SEO and on-page SEO.

In my opinion on page SEO is more important (at least for new websites), and I will explain below why.

1) ‘Speak’ the search engines language: It makes more sense to start with on-page SEO and get it right rather than trying to convince search engines to give you better ranking with off page SEO.

Search engines are computer programs (software) and they understand a particular language. With SEO and especially on page SEO, you ‘speak’ their language and your goal is to help them understand what you website is about.

In other words the more signals you can give them, the greater are your chances of achieving better rankings.

2) On Page SEO is about the user as well: Never forget that your primary goal is to keep your users happy.

Off Page SEO may bring traffic to the website but if it is not setup correctly or if it is not user friendly, the results will be disappointing.

3) Many websites get it wrong: It’s amazing but it is true that the majority of websites today are not optimized for search engines.

Despite the plethora of information about SEO, many website owners believe that it does not worth to try SEO and they quit before starting.

For those cases on-page SEO has a lot to offer both in terms of usability and also in terms of traffic.

4) On Page SEO is sometimes all you need: If you are running a website for a small business and you need to get local customers searching for various terms on Google then on page SEO is all you might need to do.

5) Off page SEO comes after on page SEO: In order to start thinking on how you can promote your website you need to ensure that it is optimized and in good condition. So, the first step is to work with on-site SEO and then go off-site.RECOMMENDED FOR YOU:

Running a WordPress website? Then download this how to guide and learn how to optimize your website like a Pro

5 on page SEO techniques for better rankings

Now that the theory about SEO and importance of on-page SEO is justified, let’s move on to the practical part.

There are many on page SEO techniques and not only 5, but for the purpose of this post, I will explain the absolute settings you have to apply on your website today.

I strongly suggest that you also read the following articles (links will open in a new window):

• 10 SEO Tips for startups and small business owners
• Top 10 SEO Copywriting tips for getting high rankings
• 10 SEO Mistakes that weaken your rankings

1. Content comes first

A website with brilliant content can do great with or without SEO, a website with bad content will not survive with or without SEO, a website with good content can become even better with SEO!

So, what is considered good content?

Original Content (articles, text, images, videos, presentations, infographics, comments etc.) – No copies or rewrites of existing articles.

Content published on your website first – Even if it’s your own content, if you have already published it on another website then it’s not good for your site.

Content that includes text as well – Try to have text to accompany your non-text content. For example, if you post videos on your website try to add a text description as well. If you add images try to describe in words what the image is all about.

Content that is useful – Don’t publish content for the sake of publishing. Before hitting the publish button make sure that what goes live adds value to your website.

Content that is well researched – Users don’t want to read quickly prepared posts and neither do search engines.

If you are writing about a certain topic or answering a question make sure that what you write is justified and covers both sites of a story.

Long articles are proven to rank better than short articles.

Posting frequency – 2 things are important when it comes to posting frequency. First is to have fresh content on your website and second to establish a publishing strategy and stick to it.

2. Page titles, description and formatting

This is SEO 101 but very important for on-page SEO. When search engines are ‘reading’ your pages, among the things, they check the page title, the description of the page, the headings and content (text, videos and images).

They do so because they need to understand what the page is all about and then based on other factors (off page SEO, domain authority, competition etc.), they will rank your page (for various keywords) in a position in their index.

Page titles – Each page must have a unique title that will help both search engines and users understand what the page is about. A page with title “On Page SEO Tips” is better than a page with title “index.html”.

Descriptions – The page description is what the searcher will see in the search engine results page. It has to be descriptive, up to 150 characters and unique for each page.

It’s your opportunity to advertise your page and convince the searcher to click your link and visit your website rather than selecting one of the other links.

Read SEO Tips for Beginners, for examples and guidance on how to write good titles and descriptions.

Formatting – A page needs to be properly formatted. Think of it like a report which needs to have a heading (h1) and sub headings (h2).

Important parts of the report are highlighted with bold, underline or italics.

Do not just throw text on the page but make sure that it is readable.

Besides the formatting practices explained above, you also need to use a good size font (at least 12px) and split the text into small paragraphs (max 4-5 lines).

Images – Images are important for presentation purposes but they should not increase the loading time of the website. Best practices for using images:

• Use original images. If you need to use an existing image from the web you need to reference the source.
• Optimise the size of the images – the smaller the size (in bytes) of the image the better.
• Use an ALT tag to describe the image – This helps search engines understand what the image is about.
• Use descriptive filenames – Don’t just name your image ‘image1.jpg’ but try to use descriptive filenames, for example ‘man-doing-push-ups.jpg’.
• Use a Content Delivery Network – If you have a lot of images in a single page you can use a CDN service that will make your page load faster. In simple terms, your images will be hosted and served by a number of servers and this speeds up the loading process.

3. URL Structure

The URL structure is an important part of on-page SEO. Whenever I talk about URL structure, I prefer to split it into 4 major parts:

Permanent links – A permanent link is the unique URL of each page. Good URLs should be less than 255 characters and use hyphens to ‘-‘separate the different parts.

For example a good URL is: https://www.reliablesoft.net/diy-seo-tutorial-for-beginners/

A bad URL is:

https://www.reliablesoft.net/p?165 or

https://www.reliablesoft.net/seotipsforbeginners/ or

https://www.reliablesoft.net/123131/publish/data2/seo_Tips.html

Categories – Group your pages into categories to help users and search engines find what they want faster.

It’s like having a warehouse with lots of uncategorised items versus a warehouse with all the items assigned to a dedicated category.

You can have sub-categories as well but my advice is not to go over one level. For example a good category structure is:

Reliablesoft > Social Media > Facebook

and not

Reliablesoft > Social Media > Facebook > Tips

Breadcrumb – A breadcrumb is also important for all your pages because it allows users to navigate your website in a structured way since they always know where they are and how deep below the home page.

User Sitemap – One of your options in your menu (either top or bottom) should be the User Sitemap.

This is an html file that represents the structure of your website. Visit my sitemap as an example.

4. Internal linking

Linking to pages within your website is very important for SEO because:

It’s like building your own web: If you watch this nice tutorial by Google on how search works, you will see that the first step a search engine spider will do is follow the links they find.

So when they arrive at your page, if you don’t have any other links within the text they will read your page and go but if you have links pointing to other pages within your website they will take those into account as well.

It’s a way to let search engines know about your other pages: As explained above when search engines find a page with links, they will go and read those pages too, so you can use this technique to tell search engines about pages of your website they have not yet discovered.

It’s a way to tell search engines which are your most important pages: Every website has some pages that are more important than others. Internal linking is one of the ways to pinpoint the most important pages by sending them more internal links.

It’s a way to increase the users spend on your site – A user that is reading your post is more likely to click on a link to read more about a certain subject and thus increase both the time spend on your website and the number of pages per visit.

Best practices for internal linking:

• Don’t use keywords only for your internal links
• Add internal links when they are useful for your reader
• No more than 15 internal links per page (this is my opinion and not based on any research or studies)
• When possible, add the links in the main body of your webpage (not in the footer or sidebar)

5. Speed and Mobile

Last but not least, 2 SEO techniques that are becoming more and more important are Speed and Mobile friendliness.

Speed: Google is investing a huge amount of money to make the web faster. In every Google I/O someone will talk about the importance of speed and their desire to include the fastest websites in their index.

In order to ‘force’ web site owners to take speed into account they have officially added speed as one of the ranking factors.

So, we know for sure that website speed does matter when it comes to SEO and ranking.

As a webmaster your job is to make sure that your website loads as fast as possible by taking into account Google’s recommendations.

Mobile Friendliness: Almost 60% of the searches in Google are now coming from mobile devices (Updated December 2016).

This means that if your website is not mobile friendly, you are already losing half of the potential traffic. What should you do?

As a first step, make sure that you website is mobile friendly and as second step consider accelerated mobile pages, which is the new way of building super fast mobile friendly pages.

On-Page SEO Checklist

If you have read the article up to this point, the main tips are summarized in the checklist below: (You can also download in PDF format for printing – On page SEO Checklist)

On-Page SEO Checklist

Content

• Content is original – copyscape checked?
• Content is first published on your website?
• Content has enough descriptive text?
• Content is well researched with references?
• Do you have a clear publishing strategy?

Pages Titles, description and formatting

• Page titles are unique for each page?
• Descriptions are unique and up to 150 characters?
• Text is properly formatted using H1, H2, Bold, Italics?
• Text is split into small paragraphs?
• Font size is easy to read on small screens (tablets) as well?
• Image size is optimized using smushit?
• All images have alt tags defined?
• Image filename is descriptive?

URL Structure

• Permanent links use ‘-‘ as separator ?
• Website pages/posts are grouped into categories?
• There is breadcrumb on all posts/pages?
• There is an HTML User Sitemap?

Internal Links

• Pages have internal links?
• There is a ‘Related posts’ section at the end of each page?
• Internal links use both keyword and non-keyword anchor text?

Speed and Mobile Friendliness

• Website scores more than 90% when checked by Google pagespeed insights?
• Website is mobile friendly and passes the Google mobile friendly test?

For website owners that are new to SEO or simply do not have the time to deal with web site optimization, you can always hire a trusted SEO firm to do the work for you.

Have a look at our great range of SEO packages, suitable for every online business, customized to your own needs and requirements and at competitive prices.

Resource By : https://www.reliablesoft.net/5-on-page-seo-techniques-thatll-boost-your-rankings-checklist-included

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